Dromo

Assignment/Brief

Design a brand identity including logo, ads, and apps for Dromo, a travel agency focused on creating dream-like travel experiences that guide customers to their ideal destination—a place they truly belong. The challenge is to evoke a sense of wonder and excitement that aligns with Dromo’s mission to help travelers find their utopia.

Concept

The concept behind the branding revolves around discovering "your dream place — a destination that offers a sense of belonging and awe. The logo design emphasizes this idea with a creative twist on the exclamation mark, where the dot doubles as a "wow" face, symbolizing the excitement and wonder that comes with finding the perfect travel destination.

Project
Dromo Travel Agency.

Year
January – March 2024

Credits/Critiques
Prof. Michael Tittel
ARTV325 classmates

Categories
Brand Design | App design

Tools
Adobe Dimension| Adobe Illustrator | Figma

Skills
System thinking
Problem-Solving
Concept planning

Theme board