Assignment/Brief
Design a compelling annual report for Animal Allies that effectively communicates their mission, impact, and advocacy work against animal cruelty. The document must balance hard-hitting statistics with an empowering narrative, creating a visual language that conveys both the urgency of animal protection issues and the organization's fierce determination to drive change. The report should serve as both an informational tool and a motivational piece that inspires continued support and engagement from donors, partners, and the public.
Concept
The concept centers on "Fierce Advocacy" - visually expressing Animal Allies' bold, uncompromising approach to ending animal suffering worldwide. The design employs a striking color palette of yellow, blue, and black with a halftone treatment that creates visual tension, reflecting the contrast between harsh realities and hopeful solutions.
Typography is used as a powerful design element with large, impactful headlines that command attention and embody the organization's fearless stance. The visual narrative balances confronting statistics with action-oriented messaging, utilizing a layout structure that guides readers through the gravity of animal cruelty issues while emphasizing Animal Allies' global work and tangible impact. This creates an emotional journey that transforms outrage into empowerment, reinforcing the organization's core message: tackling the root causes of animal suffering requires bold advocacy and collective action.
Typography is used as a powerful design element with large, impactful headlines that command attention and embody the organization's fearless stance. The visual narrative balances confronting statistics with action-oriented messaging, utilizing a layout structure that guides readers through the gravity of animal cruelty issues while emphasizing Animal Allies' global work and tangible impact. This creates an emotional journey that transforms outrage into empowerment, reinforcing the organization's core message: tackling the root causes of animal suffering requires bold advocacy and collective action.
Credits/Critiques
Prof. Hans Schellhas
ARTV417 classmates
Catergory
Report Design | Typography design
Skill
Typography
Problem-Solving
Concept planning
Prof. Hans Schellhas
ARTV417 classmates
Catergory
Report Design | Typography design
Skill
Typography
Problem-Solving
Concept planning
Tools
Adobe InDesign | Adobe Illustrator | Adobe Photoshop
Adobe InDesign | Adobe Illustrator | Adobe Photoshop
