Assignment/Brief
Creating a font all caps typeface inspired by Vietnamese cultural elements. The project requires developing a complete character set including letters, numbers, and basic punctuation that maintains consistent stylistic characteristics throughout. The typeface should be functional while embodying distinctive Vietnamese-inspired design elements, suitable for display purposes in contemporary contexts.
Concept
Vietnamese-culture inspired, fun, festive, fresh approach to typography that references traditional Vietnamese visual aesthetics while maintaining modern usability. The concept draws from architectural details, calligraphic traditions, and vibrant festival imagery found throughout Vietnam, translating these influences into geometric yet playful letterforms. The design aims to capture the energetic and colorful spirit of Vietnamese culture while creating a versatile display typeface that works effectively across varied applications.
Credits/Critiques
Prof. Hans Schellhas
ARTV417 classmates
ARTV417 classmates
Categories
Type design
Tools
Tools
Adobe InDesign | Adobe Illustrator | Glyphs
Skills
Type Specimen
Concept thinking
Concept thinking
The Process
