Assignment/Brief
The goal of this project is to create a 55-70 second kinetic typography animation that visually interprets "The Soul of APT" by Rose and Bruno Mars. This motion design piece will translate the rebellious energy and messaging of the song into a dynamic typographic experience that amplifies the emotional impact of the lyrics through thoughtful animation, timing, and visual styling.
Concept
The theme of rebellion and breaking free from societal constraints drives this kinetic typography project. By visualizing the provocative lyrics and rhythm of "The Soul of APT," the animation will capture the defiant spirit and raw emotion of the song. Typography will serve as the primary visual element, with movements, transitions, and stylistic choices reflecting the track's rebellious nature and underlying message of resistance.
Project
APT: Kinetic Type
APT: Kinetic Type
Credits/Critiques
Prof. Hans Schellhas
ARTV427 classmates
ARTV427 classmates
Categories
Motion Design
Tools
Tools
Adobe After Effects | Adobe Illustrator
Skills
Storyboarding
Concept planning
Concept planning
